Limited stock · limited sizes
American College Football.
Without the American Shipping Costs.
Premium US college football apparel, curated for fans across the UK.
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Shop by Team
Pick your college — every team below is in stock right now.
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New Arrivals
🏈 Can't pick a team?
Mystery Packages
Choose your size, we choose the team. A surprise piece of authentic college football clothing, shipped fast from UK stock.
Open a Mystery Package
🏈 Fan first
Join The UK College Football Community
Rep your team, share your fit, and help us grow college football culture in the UK. We're building something bigger than merchandise — we're building a community of fans who get the obsession.
UK Shipping
Ships from Manchester. No customs charges, no international rates.
Curated Collection
Only the best college football apparel — vintage finds and current heat.
Fast Dispatch
Order by 2pm, out the door same day. Delivered before kick-off.
Built By Fans
Run by people who set alarms for a 3am kick-off. This is our sport too.
@1stdownclothing
Gameday, everyday.
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