Our Story
We got tired of paying £60 in customs.
If you love college football and live in the UK, you know the routine. Fall in love with a Michigan hoodie on a US site. Add it to basket. Feel your heart drop when the shipping alone comes to £45. Wait six weeks. Then get a “please pay import duty” letter from Royal Mail before you can even open the box.
1st Down Clothing exists because there had to be a better way. We buy in bulk, handle the imports ourselves, and ship every order from Manchester — usually the same day. No customs charges, no surprise fees, no waiting until half the season is over.
Why we care
“This is our sport too. It just so happens most of us watch it at 1am with the curtains closed and the volume down so we don't wake the kids.”
— Founders, 1st Down Clothing
Built for UK fans.
Every hoodie, cap and tee we carry is chosen because we'd wear it ourselves. If it's here, it means it passed the “would I actually rock this on a Saturday” test.